A NEW CORPORATE IDENTITY FOR A CONSULTING FIRM
CLIENT: CHATER CONSULTING LIMITED, HONG KONG
WORK DONE: Branding and corporate identity
Chater Consulting in Hong Kong provides targeted marketing and management services to small and emerging hedge fund businesses. It improves funds’ chances for capital raising by providing the funds feedback and access to the global investor base. For its logo, we decided to go with the typography format and played with its forms, modifying and adding a few graphs to produce a design that evokes originality and familiarity at the same time.
