A NEW CORPORATE IDENTITY AND MARKETING COLLATERALS TO SUPPORT ITS RE-BRAND
CLIENT: PRIMAFIT, INDONESIA
WORK DONE: Branding and corporate identity, Graphic design, Marketing collateral
To support the re-branding campaign of Prima Fit, Indonesia’s leading fitness equipment supplier, LEAP re-designed the company logo, stationary and other marketing materials. For the logo, we used typography to convey the leading position of the company as well as emphasized the industry it is in. LEAP also produced a separate set of product flyers with customised folders for the opening of its retail store in Jakarta.
Working on a tight deadline and with various design guidelines, we delivered a product marketing pack that greatly supported its sales initiatives during the store’s opening day and onwards.
